How to Effectively Sell Land with a Real Estate Agency? Practical Guide for Landowners
Do you own building, recreational or investment land and wonder how to sell it well? Want to attract specific buyers and achieve a favorable price, but don't have the time or knowledge to handle it yourself? This article is for you.
With the help of a real estate agency like WawelDom, you can sell your land much faster and safer - regardless of location or land purpose. In this comprehensive guide, we present the detailed process of selling land with professional support and explain why cooperation with an experienced agent makes a huge difference.
Why Sell Land with WawelDom?
1Local Market Knowledge and Land Specifics
WawelDom operates primarily in the Krakow and Warsaw markets - two of the most dynamically developing areas in Poland. Our knowledge goes far beyond general real estate information.
What exactly do we know about land in your area?
- Current transaction prices of lands with similar parameters
- Buyer preferences in specific locations
- Zoning plans and their impact on land values
- Development trends of individual districts and municipalities
- Information about planned infrastructure investments
- Specific demand for different types of land (building, recreational, investment)
Practical example: Land in a suburban Krakow municipality that was valued at 150 PLN/m² two years ago, after announcing bypass construction plans, could be worth even 300 PLN/m². We know about such changes in advance.
2Precise and Comprehensive Property Valuation
Land valuation is much more than just multiplying the area by the average market price. Each plot has its unique value determined by many factors.
Elements considered in our valuation:
- Formal-legal parameters - zoning plans, land classes, possible restrictions
- Access to utilities - water, electricity, gas, sewage, internet
- Road access - public road, private access, easement of passage
- Terrain shape - slope, altitude above sea level
- Soil condition and water conditions - possibility of construction without additional costs
- Surroundings and views - landscape values, neighborhood
- Investment potential - possibility of division, change of purpose
Thanks to many years of experience in land valuation, we can see value that isn't visible at first glance, which can significantly increase the selling price.
3Professional Presentation and Marketing
Attractive land presentation is key to attracting serious buyers. In the internet age, first impression determines interest in the offer.
What's included in professional land presentation at WawelDom?
Visual materials:
- Drone photos - showing the land in context of surroundings
- Video - virtual tour of the land with agent commentary
- Maps and plans - precise marking of boundaries, access, neighborhood
- Visualizations - how development might look on the land
- Seasonal photos - land presentation in different seasons
Offer description:
- Detailed description considering all land advantages
- Information about area - transport, shops, schools, attractions
- Technical and formal data in clear form
- Investment potential and development possibilities
- Price history of similar lands in the area
4Effective Marketing and Wide Reach
Even the best prepared offer won't sell itself. A marketing strategy is needed that reaches the right audience.
Where do we promote your land?
- Real estate portals - Otodom, Morizon, Gratka, Domiporta
- WawelDom website - with daily offer updates
- Social media - Facebook, Instagram, LinkedIn
- Own client database - over 5000 people looking for properties
- Cooperation with investors - network of contacts with developers and investors
- Traditional marketing - notice boards, local newspapers
Tip: Recreational lands often sell better on social media, while building lands find buyers mainly through real estate portals and direct contacts with investors.
5Comprehensive Formal and Legal Service
Selling land involves many formalities that can overwhelm even experienced sellers. We take on this burden.
Scope of our formal assistance:
- Document verification - checking completeness and correctness
- Surveyor consultation - boundary verification, division possibility
- Zoning plan analysis - checking land purpose and building conditions
- Contact with notary - cooperation with trusted law firms
- Assistance with signature collection - if land is co-owned
- Tax advisory - optimization of sale costs
6Time Savings and Protection Against Unserious Buyers
Independent land sale means dozens of hours of lost time on:
- Answering calls from random people
- Arranging viewings with unserious buyers
- Canceling meetings at the last minute
- Explaining basic information about the land
- Negotiations with people who have no real purchase intentions
We filter inquiries and present the land only to serious, verified buyers who have real financial capabilities and genuine interest.
How Does the Land Sale Process Work with WawelDom?
1Free Consultation and Property Analysis
We start the process by getting to know your land and your expectations in detail. This is the stage where we build understanding and establish a common strategy.
What happens during consultation?
- We discuss location, parameters and land characteristics
- We analyze documents - notarial deed, land register extract, zoning plan
- We view the land, assess its advantages and any shortcomings
- We establish your priorities - whether you care about quick sale or highest price
- We present our recommendations regarding sales strategy
- We discuss schedule and scope of cooperation
Prepare: For the first meeting, it's worth bringing all documents related to the land, including purchase notarial deed, cadastral map and information about any fees (taxes, rents).
2Valuation and Brokerage Agreement Signing
After familiarizing ourselves with the land, we proceed to detailed valuation and formal start of cooperation.
Valuation process includes:
- Comparative analysis of similar transactions in the area
- Assessment of current market trends
- Verification of building conditions and legal restrictions
- Assessment of land investment potential
- Consideration of seasonality (important for recreational lands)
Brokerage agreement - what does it contain?
- Definition of exclusivity side (recommended for better results)
- Commission amount and calculation conditions
- Agreement duration (standardly 3 months)
- Scope of real estate agency duties
- Scope of seller duties
- Agreement termination conditions
Warning: Exclusive agreement gives us motivation to promote your land more intensively, which usually translates to faster and more profitable sale.
3Marketing Materials Preparation and Offer Promotion
This is the stage where your land gains professional presentation and reaches a wide audience of potential buyers.
We create comprehensive marketing package:
Visual materials:
- Photo session in optimal weather conditions
- Drone video recording showing land in context of surroundings
- Map preparation with marked boundaries and access
- Potential development visualizations (for building lands)
Offer description:
- Detailed description highlighting land advantages
- Information about infrastructure and transport
- Technical data in clear form
- Investment potential analysis
Promotion:
- Publication on 10+ real estate portals
- Social media campaigns
- Presentation in WawelDom active client database
- Sending offer to investors and developers
4Land Presentation and Buyer Verification
When the offer starts generating interest, we move to land presentation to potential buyers.
What do professional land viewings look like?
- We schedule appointments adapted to your availability
- We preliminarily verify buyers for serious intentions
- We prepare buyers - provide basic information before visit
- During viewings we show all land advantages
- We answer technical and legal questions
- We collect feedback from buyers
Buyer filtering:
- We check if they have financial security (own contribution, credit compatibility)
- We verify actual needs and intentions
- We assess seriousness of intentions based on questions and engagement
- We prefer buyers ready for quick transaction
5Negotiations and Transaction Preparation
When a serious buyer appears, we proceed to negotiations and final agreement preparation.
Our approach to negotiations:
- We always act in your best interest
- We establish realistic negotiation goals
- We understand negotiation psychology and persuasion techniques
- We look for win-win solutions
- We're ready to walk away from negotiations if conditions aren't satisfactory
Preliminary agreement preparation:
- We establish price and payment conditions
- We define deadlines - preliminary and notarial agreement signing
- We establish deposit amount (usually 5-10% of price)
- We introduce safeguards in case buyer withdraws
- We establish tax and fee settlement method
6Transaction Finalization at Notary and Land Transfer
The last stage is transaction finalization and formal land transfer to new owner.
Preparation for notary visit:
- We schedule appointment adapted to all parties' availability
- We prepare complete documents needed by notary
- We ensure buyer has financial security
- We remind about necessary identity documents
Notarial deed signing:
- Notary reads and explains deed content
- Parties sign document
- Funds transfer occurs (or transfer confirmation)
- Land register entry application is submitted
After transaction:
- We hand over keys (if applicable) and documents to new owner
- We inform appropriate institutions about owner change
- We advise on tax matters related to sale
- We provide post-sale support in case of questions
Independent Sale vs Agency Cooperation - Comparison
| Aspect | Independent Sale | With WawelDom Agency |
|---|---|---|
| Sale time | 3-12 months | 1-3 months |
| Achieved price | Market average or lower | 15-25% higher thanks to professional valuation |
| Additional costs | Advertisement fees, time cost, stress | Commission, but time and nerve savings |
| Promotion reach | Limited to selected portals | Comprehensive multi-channel marketing |
| Buyer verification | No filtering, many unserious offers | Presentation only to verified buyers |
| Transaction safety | Risk of legal and formal errors | Full legal and notarial protection |
| Required time engagement | Several hours weekly for many months | Several meetings, we handle the rest for you |
Who Is This Guide For?
Ready to Sell Your Land?
Contact us today and schedule a free, non-binding valuation of your land. Our experts will analyze its value and present sales strategy tailored to your needs.
Schedule Free ValuationSummary
Independent land sale can be difficult, time-consuming and risky. It requires market knowledge, marketing skills, legal knowledge and large time investments. That's why it's worth trusting professionals.
With WawelDom you get comprehensive service, honest advisory and real effectiveness. Thanks to our experience (15+ years on the market) and specialized land knowledge, you can be sure your land will be sold quickly, safely and at favorable price.